What we do for you

Content Marketing Content Marketing

Build a body of content assets to sustain your business for a lifetime

Copywriting Copywriting

Words that work online and off

Website Content Website Content

Get discovered online for everything you do so well. Optimize!

Marketing Strategy Marketing Strategy

Who looks after your marketing while you run your business?

Why It Works

Our fans speak

  • Hillary Reilly, Hillary Reilly Design

    It’s unusual to find a marketer with Joe’s ability to intelligently translate strategy into compelling communications. As an art director/graphic designer, collaborating with him is energizing. Joe is a big picture-thinker who cuts to the chase and understands the value that carefully crafted writing and design can bring to your projects.

    - Hillary Reilly, Hillary Reilly Design
  • Howard Cohen, Landscape Architect Surrounds Inc

    With Joe you don’t just get improved search ranking for your business, you get a library of great written material that generates leads online and supports sales. Working with Joe has made a difference for our company.

    - Howard Cohen, Landscape Architect Surrounds Inc
  • Julie Sanders, Home & Design Magazine

    Joe has a knack for communicating information easily and in a way that is entertaining: His writing makes you want to keep reading.

    - Julie Sanders, Home & Design Magazine
  • Alan Abrams, Abrams Design Build

    Sightlines undertook the creation of a new website for my business, Abrams Design Build. The results were stunning. The site is beautiful and a valuable source of leads—not to mention compliments. Today, I am top ranked in a set of search terms essential to my business. 

On top of all that, Joe was a pleasure to deal with. He and his associates continue to provide valuable advice and a range of technical support.

    - Alan Abrams, Abrams Design Build
  • Joanne Kaufman, Visual Artist

    I really appreciated how much you invested in figuring me out. You were incredibly sensitive and flexible, both about my process and personal foibles. I felt very comfortable with you as an interpreter of my work and how best to present me—a tall order that you easily fulfilled.  And you have great taste in design and in writing. And you’re a really nice guy.

    - Joanne Kaufman, Visual Artist
  • Barry Schneider, President Surrounds Inc

    Joe didn’t just increase traffic to our website. He gave our business a voice. His writing speaks for our company culture and makes us stand out from the competition.

    - Barry Schneider, President Surrounds Inc

Want to fill your website with irresistible content?


SightLines will teach you how to use the art of attraction to turn your website into a lead generation machine.


inbound certified SEO content strategist