This three-piece series anchored a print and direct mail campaign for a well-known residential design build firm. The campaign generated multiple leads and paid for itself many times over, producing more than $9M net revenues over a three year period. At one in-home consultation, the salesperson saw all three post cards had been collected and stuck on the prospective client’s refrigerator. Later, that same homeowner contracted the firm to build a two story addition valued at $550k. Visual design by Susan W Gilday Design, Boston.